About Us
There is a massive change occurring in the way people are thinking about drinking and many are changing their consumption behaviour - increasingly choosing to avoid, cut out or cut down on alcohol .
Are you one of the growing number of people choosing to avoid, cut out or cut down on alcohol? Frustrated & underwhelmed by the limited or uninteresting “soft” drinks options usually on offer?

THE ZERO OPTION is on a mission to help you discover the very best No & Low alcohol beers, ciders, aperitifs, wines and spirits - plus a great selection of distinctive soft drinks.

In addition to this website you will be able to find The Zero Option in pop-up shops and at festivals and events.